Who we are
The European Parliament stands for European democracy. We help connect it to people.
This entails providing complete and impartial information to citizens and media about the European Parliament and assisting Members in their communication activities. The Directorate-General for Communication (DG COMM) strives to reach and engage the right audience with the right message at the right time and in doing so, deliver world-class communication. We are committed communication professionals coming from various professional and academic backgrounds.
In the Concept & Design Unit, we are responsible for branding, strategy, conceptual development, copywriting and design behind Parliament's major institutional campaigns like #UseYourVote, #ThisTimeImVoting, the Sakharov Prize, the LUX Film Prize, together.eu, etc.
We are the internal communications agency. With a strategic planner identifying the audience and the key messages, copywriters putting the strategy in impactful language and designers working on the visual expression of these words.
This traineeship is within the concept team of the Concept & Design unit.
Your tasks
Candidates should expect a mix between research, strategy development, project coordination and administrative tasks.
You will work under the supervision of a senior colleague on the following tasks:
1. Strategic planning and research
- Research Eurobarometer data to define the ideal campaign message for the ideal target audience;
- Draft detailed campaign briefing to copywriters and creatives;
- Review assets (posters, newsletters, story-board, social posts, etc.) and assess whether they fit in the strategy;
- Research best practices that can be applied to communicate Europe better.
2. Project Management
- Develop together with the client the brief for a specific communication product and make sure that the creative production conforms to the client’s needs (scope management);
- Make sure that the communication product is ready in time (time management);
- For a given project, the function typically includes researching and sourcing content, coordinating, organising meetings, planning and time scheduling as well as reporting.
The function does not refer to design aspects of creative development, although talented colleagues will find plenty of opportunities to contribute to the creative process.
You are
The ideal candidate will be:
- Experienced in working in an advertising agency;
- Trained in strategic communications;
- Passionate about communicating Europe better;
- Fluent in English.
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